Creating a Premium Cigar Brand Across Identity, Packaging, and Web
Atsiniki launched as a premium Nicaraguan cigar company rooted in Native American heritage and craftsmanship. Working directly with the founder, I created the complete brand ecosystem — from strategy and visual identity through packaging, website design, launch marketing, and creative direction.
- Live website
- atsinikicigars.com
- Type
- Brand Identity • Packaging • Website Design • Creative Direction • Product Design
- Role
- Creative Director • Brand Designer • UX/UI Designer
- Scope
- Brand strategy, identity, packaging, website, launch marketing
- Status
- Established brand
- Year
- 2018
Established in 2017. The live brand has continued to evolve since launch.
A complete visual identity, built from the ground up.
A complete visual identity system spanning logo design, typography, color palette, print collateral, merchandise, and brand standards.
A flexible family of products, unified by pattern and story.
A flexible packaging system that differentiated individual cigar blends while maintaining a cohesive family of products through color, pattern, and storytelling.
Distinct blends, unmistakably one family.
Each cigar blend received its own distinct identity while remaining unmistakably part of the Atsiniki family.
A responsive home for the brand's story.
Responsive website design introducing the brand, communicating its story, and supporting product discovery across desktop and mobile.
One brand voice, carried into every channel.
Launch marketing assets spanning social campaigns, promotional graphics, educational content, and product storytelling.
Rather than creating isolated deliverables, this project established an entire brand ecosystem. Every customer touchpoint — from packaging and merchandise to digital experiences and marketing — was designed to reinforce a single, premium brand experience rooted in craftsmanship and authenticity.